mediakit.longthreadmedia.comLong Thread Media Kit

2023-2024 Cart 0 Handwoven Little Looms PieceWork Spin Off Farm & Fiber Knits Digital Podcast Events Packages Creative Services Contact Cart 0 Handwoven Little Looms PieceWork Spin Off Farm & Fiber Knits Digital Podcast Events Packages Creative Services Contact 2023-2024 The platforms to reach those who love weaving, spinning, and creating with fiber. Scroll long thread media has The PlatformS to Reach those who love weaving, spinning, Stitching, Knitting, and creating with fibeR If you’re trying to reach the most passionate and highly-engaged fiber enthusiasts, there is no better way to do it than through the Long Thread Media properties. With top-quality content delivered through diverse channels (magazines, podcasts, emails, events, social, and video), we provide a cost-effective way to build your brand, help customers discover your products, and drive sales. More than one million enthusiasts Engage with our content every month in Digital and 550,000 every year in print We love telling the stories of fiber, teaching techniques, and creating content that inspires Contact Us To Get Started You’re In Good Company Our advertising partners reach millions of passionate weavers, spinners, and needleworkers year after year View fullsize magazine Advertising five Publications For TargetED Marketing Handwoven Magazine For more than 40 years, Handwoven magazine has been a weaver’s anchor to inspiration, education, and continued discovery in their weaving journey. Every issue is packed with articles, projects, and instruction to help build technical skills and design confidence. Learn More Little Looms Magazine Little Looms, our brand dedicated to small-loom weaving, reaches new and beginner weavers, those looking to level-up their skills, and weavers on-the-go. Weavers love our step-by-step directions for designing and weaving handmade pieces. Learn More Spin Off Magazine Spin Off connects the worldwide community of handspinners and helps them develop their skills and understanding of fibers and tools. It serves spinners from beginning to expert level with engaging, technique-based content. Learn more Piecework Magazine PieceWork explores the personal stories of traditional makers and what they made and investigates how specific objects were crafted and the stories behind them. In-depth how-to techniques and step-by-step projects make the traditions come alive for today’s knitters, embroiderers, lacemakers, and crocheters. Learn More Farm & Fiber Knits magazine Say hello to Farm & Fiber Knits , our new brand for knitters who want to fall in love with knitting. Storytelling is the soul of our new brand - a discovery of yarn from farm to finished project. In summer 2024, we will debut a keepsake special issue that will find its way to coffee tables and knitting studios for years to come. Rich with stories, projects, and patterns, we invite you to come along on the journey! Learn more DIGITAL Advertising EMAIL, Native, podcast, DISPLAY, SOCIAL, and Sponsorships, plus our best marketing strategies to meet your goals View fullsize Shop Wild Hand’s Fiber Pack DEDICATED Email The gold standard in digital marketing, Long Thread’s email subscribers love to hear from our partners and respond with higher than average open and click-through rates. Our email marketing is recommended for generating sales, growing your email list, driving traffic to your website, and branding. Handwoven subscribers & rate: 50,000+ | $1,800 Spin Off subscribers & rate: 30,000+ | $1,800 PieceWork subscribers & rate: 30,000+ | $1,800 Little Looms subscribers & rate: 15,000+ | $1,399 Farm & Fiber Knits subscribers & rate: 13,000+ | $1,399 All Long Thread Media subscribers (de-dupped): $4,000 Typical open rate: 35% to 45% Example: Wild Hand Seattle Art Museum IKAT exhibition Newsletter takeover Stay top of mind with a message to our loyal newsletter readers—your message becomes part of our story. Average open rate: 45% to 65% Email subscribers: Handwoven , 50,000+ Spin Off, 30,000+ PieceWork, 30,000+ Little Looms, 15,000+ Farm & Fiber Knits, 13,000+ Ad positioned throughout the newsletter: logo at the top, a featured article in the middle, and a display ad at the bottom Rate: $599 Example: Seattle Art Museum Posted in Farm & Fiber Knits Sponsored + Native Content Fiber artists trust our websites for discovering, learning, and nurturing their passion. Our sponsored content programs integrate your story into our communities. Average monthly page views: Handwoven 125,000 | Spin Off 70,000 | PieceWork 55,000 | Little Looms 30,000 Typical read time per article: 2:15 to 8:32 minutes We can work with you to craft your story; pricing upon request Example : Rowan Tree Travel Our large-format ads get noticed Display Advertising Attract attention at the right place and time with display ads on one of Long Thread’s websites. Recommended for brand awareness and targeting an audience looking for tools they need for their creative pursuits. Highest CTR (minimum 50k impressions): 2.27%, typical CTR range: 0.2 to 0.5% Larger unit sizes for better branding and engagement Rate: $10 CPM, minimum 50,000 impressions monthly Supported ad sizes: 1140x300 (preferred) | 728x90 | 300x300 Podcast Sponsorships The stories of artists and artisans of the fiber world are told in the Long Thread Podcast. Each episode features interviews with our favorite spinners, weavers, needleworkers, and fiber artists from across the globe. Listeners get the inspiration, practical advice, and personal stories of experts as we follow the long thread. More than 450,000 total downloads More than 5,000 listeners per episode View Details + Rates Maryland Sheep & Wool Festival Social media Posts Post your message on our social channels to reach our thousands of followers. Handwoven Facebook followers: 17,000+ Spin Off Facebook followers: 10,000+ PieceWork Facebook followers: 4,000+ Combined Pinterest reach: 350,000+/month Instagram followers: 4,000+ Rate: $999 for all channels | $450 per channel Rigid Heddle 101 Course Sponsorship Program Sponsorships Be a part of our premium content and free programming with a sponsorship that overdelivers. Our video workshops, craft-alongs, and giveaways are a great way to engage with our audience and get your brand noticed. Loaded with partner links, branding, and direct advertising, our sponsorships reach highly engaged fiber lovers who are invested in inspiration, education, and the tools they. need to get started. Custom and package programs available. Long Thread Media Events SOAR & Weave Together for 2024 Attendees who are passionate, engaged, and eager to connect join us! Our retreats are incredible experience-driven events for an intimate group of spinners and hand weavers. Structured around four days of skill building and deepening their passions in a warm, spirited community of fellow fiber lovers. Learning from some of the greatest teachers and fiber artists in the world. Reach these engaged and passionate fiber enthusiasts through a sponsorship. View Event Sponsorships Introduction Existing Advertisers Yakima Valley Quote Print Advertising New Gallery Digital Quote Digital Advertising Home Events Header Contact Us to Get Started Or Request Samples Name * First Name Last Name Email Address * Phone (###) ### #### Message * Thank you! Someone from our team will be in touch within 24 hours. Get In Touch For advertising/partnership inquiries , please contact Julie Macdonald, Director of Media Sales & Brand Partnerships | 303-903-6791 | jmacdonald@longthreadmedia.com For business inquiries , please contact Haydn Strauss, COO | 503-709-4667 | hstrauss@longthreadmedia.com For editorial/content inquiries , please contact Anne Merrow, Cofounder | amerrow@longthreadmedia.com Office Address: Long Thread Media, 1300 Riverside Ave, Ste 206, Fort Collins, CO...